Why Every Online Coach Should Use Kajabi

    Written by Peter Hagstrom

Sarah and I have been building websites, collecting emails, and accepting payments online since 2012.

Since then we've used lots of online tools, and Kajabi is by far the one piece of software we recommend to other online coaches right now.

In this video, we talk about what we've used in the past, and why we think this tool is so great...


I have a few top reasons why I think it's an invaluable tool to invest in:

1). It's easy to use
You don't have to spend a lot of time creating, or dealing with code as everything is drag & drop.

2). What you create always looks great
A lot of the formatting & styling is pretty uniform across Kajabi sites - but that doesn't have a negative impact on signing clients or growing your biz. Trust me when I tell you that your website & sales pages don't have to be nearly as professional as you'd like them to be in order to get conversions :)

3). The value by far exceeds the cost
You can easily spend twice as much on tools that are included inside Kajabi (IE Wistia hosted videos, email marketing, checkout pages, optin & sales pages, automation, website, membership site). And the fact that they're all inside one platform is such a huge convenience, saving you time needed for the activities that are MUCH more important for online coaches - like outreach, content creation, helping clients, etc.

Here are a few things we like about this software:


One of our favorite things to do in Kajabi is creating 'offers', which are essentially how you get paid. You can sell literally anything you want, and you can create custom payment plans as well. What's cool is you can create and send a link to one of your offers without needing a sales page, making it super easy to get paid on the fly.

Watch a recent training on how easy this is on our blog here


In Kajabi you can build any kind of page you want, and the most profitable page you can create is a sales page :) In minutes you can have a beautiful and professional looking page with video, images, testimonials, and a button to purchase your offer inside Kajabi as well (that's right, the entire checkout process is also built-in!) All of this is easy to setup… and they support both Paypal & Stripe, which are free to setup and charge about 3% of your total sale. #costofdoingbizonline


When running an online biz it's important to have a place to host mini courses, products, programs or resources. If not right now, you will eventually sell a product of some sort - and hopefully it’s stored in a secure area. For years we hosted our products on backend Wordpress pages and super complicated to manage & find things - now everything of ours lives inside Kajabi.


You can honestly have your entire website up with Kajabi in a few hours. With Wordpress that process can take weeks, and the learning curve is steep! Being able to quickly generate optin pages, thank you pages, event pages, about pages, sales pages, checkout pages & blog posts is one of my favorite things about Kajabi. Very fast & always looks great… no tech necessary.

BTW - This entire website is on Kajabi :)


As I just mentioned, optin pages - where you collect subscribers names & emails in exchange for a free gift - are quick to create in this software. All you have to do is style the page (they have a dozen templates to give you ideas), choose which form you want to use, enter in where you want the thank you page to be, and you're done.


Having an email list in addition to social media is must these days. Oftentimes your people won't see your posts on social, but if they also have an email with that same content they might actually get to read it. With Kajabi you can build custom beautiful looking optin pages to collect emails. You can then send broadcasts to your subscribers and/or clients as much as you like. Drafting & sending emails is super simple.

Curious how Kajabi compares with other online biz software?
Read about our favorite software combinations here

Ready to create a home for your online biz?

Start your free 14-day trial with Kajabi and figure out if it's the right fit for you.



Enough to get your business up and running. You can have a website, collect emails, sell courses, coaching, etc.

Learn More

And, if you end up purchasing after the trial, you'll also get an amazing bonus, Yay! 👇

Special Offer

If you join Kajabi through our affilate link, you'll have access to the following:

  • Access to our Kajabi Tutorials for each of the topics above
  • A free 1:1 session where Peter will share how to get the most out it, and how to go about transitioning from other software you might be using right now
  • Custom domain setup so your website looks professional (IE yourname.com)

Have a question about Kajabi?
Send me an email or message me on Facebook!


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